#VogueXSofitel will invite fans, trendsetters and epicureans to elevate their style and embrace Art de Vivre – the art of living – with ideas, advice, and exclusive experiences
Sofitel Hotels & Resorts, the first international luxury hotel brand to originate from France and a celebrated ambassador of French culture around the world, is delighted to announce an unprecedented global partnership with Vogue. Over the next three years, Sofitel and Vogue will share their secrets and savoir-faire through immersive festivals, creative activations, fashion collabs and beauty inspired programs – all designed around the theme of mastering Art de Vivre. An array of special events, surprises, and treats are in store – from a chic new Parisian cocktail to be savoured amongst other stylish experiences at Sofitel destinations worldwide to a premiere Vogue x Sofitel Festival weekend to be held in Paris from October 14-15th, with a VIP preview on October 13th.
“To me Sofitel is an experience that goes beyond hospitality. It is a gateway to an alluring way of life: inviting travelers to soak in the art of living, the French elegance, culture, history and a certain savoir-faire, particular to Sofitel hotels,” said Maud Bailly, CEO Accor Southern Europe. “I am thrilled that this partnership with Vogue will infuse so much of our common aspirations – from beauty and design to gastronomy and entertainment. I am particularly pleased that we have designed Vogue x Sofitel in a sophisticated way that allows our hotels to create bespoke experiences that are meaningful to each market and enhanced by Vogue.”
VOGUE X SOFITEL FESTIVAL
Between October 14-15, the Art de Vivre was celebrated at the inaugural Vogue x Sofitel Festival. This ticketed lifestyle event, taking place at Pavillon Cambon Capucines Paris 1er, was open to 1,000 members of the Vogue community who got to enjoy hairstyling with Balmain Hair Couture; beauty treatments with Le Rouge Français, Codage and Hydrafacial; olfactory workshops with Diptyque; Grey Goose vodka®️ mixology lessons; holistic beauty tips with Holidermie; strength and conditioning sessions with star coach Julie Pujols; decadent sweet treats by Maison Carrousel; a Vogue boutique; a 4D Sofitel MyBed™️ experience; and a Sofitel Café.
Discover the highlights of the event here.„
Vogue has brought its artistic talents to a series of videos illustrating how Art de Vivre is expressed at Sofitel hotels and through the eyes of some of the world’s most fashionable people. In the first video to be released, part of a broader series that will spotlight global trendsetters and tastemakers, trailblazing model Inès Rau expresses her own personal approach to Art de Vivre against the backdrop of Sofitel Le Scribe Paris Opéra. As a French model, Ms. Rau is a champion of diversity, breaking down barriers and influencing taste and culture on the Paris scene.
Flagship hotel Sofitel Le Scribe Paris Opéra, nestled in the heart of the Right Bank, has mastered the Art de Vivre in its interior design and its location. Recently redesigned by multitalented French Designer Tristan Auer, the hotel is a modern classic that exhibits Sofitel’s characteristic understated luxury.